Blog
On voice, content, and sounding human.
Honest writing about the craft — no AI-generated posts in a blog about not sounding like AI.
Voice & writing5 min read
Why your LinkedIn posts sound like AI (and how to fix it)
The five patterns that make AI-generated content immediately recognisable — and the one structural change that beats all of them.
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July 16, 2026
How-to4 min read
YouTube to LinkedIn: the right way to repurpose a video
Most repurposing tools just summarise. Here's the structural difference that makes a repurposed post actually perform.
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July 16, 2026